Top 10 Social Media Questions Small Business Owners Ask
f you run a small business, chances are you’ve felt stuck with your socials at some point. Whether it’s figuring out what to post, how often, or whether TikTok is worth your time, you’re not alone.
These are the questions I hear most from clients, along with some light guidance to point you in the right direction.
1. Do I need to be on every platform?
Definitely not. Most businesses do well focusing on one or two platforms where their audience already is — usually Instagram and Facebook. That alone is enough to build a strong presence.
2. How often should I post?
There’s no perfect number. For most small businesses, 2–3 times per week is a solid target. But consistency is more important than frequency and we always find a rhythm that’s realistic for our clients.
3. Are Reels actually worth it?
Short-form video is still one of the best ways to reach new people but it’s not the only way. Reels work best when they align with your brand voice and feel natural. You don’t need to go viral, just show up consistently.
4. What should I post?
We usually help clients map out a few content themes to rotate through things like tips, behind-the-scenes moments, client wins, or team intros. Once that’s in place, the planning becomes a whole lot easier.
5. What time should I post?
There’s no universal time. It varies by industry, location, and audience which is why we look at insights and test what works best. But in general, mid-morning or early evening tends to perform well.
6. Do I need a content calendar?
Absolutely. It doesn’t have to be complex, even a weekly outline in your Notes app helps. It reduces decision fatigue, keeps you consistent, and takes the pressure off last-minute posting.
7. Can I reuse content?
Yes, and you should. We help clients repurpose existing posts into fresh formats (like turning a quote into a Reel or turning a tip into a carousel). It’s smart content, not lazy content.
8. Should I respond to every comment and DM?
As much as you can. Conversations build trust, and responding quickly helps boost your visibility. We often include this as part of our client support when it gets overwhelming.
9. Why isn’t my content getting seen?
There’s usually more than one factor, sometimes it’s the timing, the visuals, the captions, or even the type of content. That’s why having a strategy (and someone who knows what to look for) can make a big difference.
10. Should I outsource my socials?
If you’re constantly putting it off, stressing about what to post, or just tired of doing it all alone, it might be time. Even outsourcing one piece of the puzzle (like your content plan or captions) can make a big difference.
You don’t need to master everything. Social media is an ongoing process, and most business owners simply need a bit of structure, guidance, and someone who actually enjoys this stuff to help bring it all together.