Reels vs. Static Posts: What Works in 2025

Everyone’s saying video is king — and yes, Reels are performing well in 2025. But that doesn’t mean you should ditch static posts completely.

Here’s what we’re seeing:

Reels:
- Great for reach and discoverability
- Perfect for educational, behind-the-scenes, or trend-based content
- Stronger performance when you post consistently and use engaging hooks

Static Posts:
- Ideal for carousels, infographics, testimonials, and brand visuals
- Help build trust and show professionalism
- More evergreen and easier to schedule ahead

Our advice? Do both. Create 1–2 Reels per week and mix them with strong visuals and carousel posts. You’ll reach new people *and* nurture your existing audience.

Not sure what to post or how to edit? That’s what we’re here for at Flex Socials.