How to Build a Simple Social Media Strategy That Works in 2025
You don’t need a 50-page marketing plan to show up online with purpose. You just need clarity, consistency, and a bit of structure. A simple strategy helps you stop guessing and start posting with confidence. No scrambling at the last minute, no second-guessing what to post next.
Here’s how we break it down with our clients at Flex Socials:
1. Set your goals
Start by asking yourself what you actually want your socials to do for you. Do you want to build awareness? Generate leads? Book out your calendar? There is no wrong answer, but having clear goals keeps you focused and helps shape your content in a way that makes sense for your business.
2. Know your audience
You don’t need to appeal to everyone. Think about your ideal client. What do they care about? What kinds of posts would they actually stop and read? Once you understand who you’re talking to, your content becomes more intentional and easier to create.
3. Choose the right platforms
You do not have to be everywhere. Instagram and Facebook are still the top performers for most small businesses, especially those serving local audiences. If managing multiple accounts is overwhelming, focus on the platform where your clients are most active and consistent engagement is achievable.
4. Plan your content themes
This is where strategy meets simplicity. Choose four to five content themes that reflect your brand. Some of the most common ones we use are:
Tips or educational content
Behind-the-scenes
Testimonials and client results
Values or personal stories
Promotions and service highlights
Rotating these throughout the month keeps your feed consistent without feeling repetitive.
5. Review what’s working
Once you’ve posted a few weeks of content, check in. Which posts got the most engagement? Are people saving or sharing anything? What are they clicking on? Use those insights to guide your next batch of content. You do not need to obsess over the numbers, but keeping an eye on what performs well helps you make better decisions over time.
Keep it simple, stay consistent
You don’t need to do it all. What you do need is a clear path and a system that supports your business goals. A social media strategy doesn’t have to be complicated, but it does need to be intentional.
If creating content still feels overwhelming, that’s where we come in. At Flex Socials, we help small business owners create a plan that works for them, not against them.