The Tools We Actually Use for Social Media Management
One of the most common questions I get is, “What tools do you actually use behind the scenes?”
There’s no shortage of apps out there that promise to make social media easier. But if you’re a small business owner juggling multiple hats, you don’t need a giant tech stack. You just need the right tools that help you stay consistent, on-brand, and organised.
Here’s what we actually use every day at Flex Socials — and how these tools support our content workflow:
1. Canva
Canva is our design go-to. We use it to create everything from feed posts and story graphics to carousels and quote tiles. It’s quick, easy to brand, and great for clients who want to jump in and make small edits themselves. For most small businesses, Canva Pro is more than enough to produce clean, professional content.
2. CapCut
For Reels and short-form videos, CapCut is our editor of choice. It allows us to trim, add trending audio, include transitions, and overlay text quickly — without needing a full video editing background. It’s also a great option if you’re just starting out with video content and don’t want to overcomplicate it.
3. Notion
Notion is how we keep everything organised. We use it to map out content calendars, track hashtags, save caption templates, and collaborate on approvals with clients. If you’re managing more than one platform or working with a VA or team, Notion helps you stay out of the chaos and in control.
4. Meta Business Suite
This one’s a non-negotiable if you’re on Facebook or Instagram. It’s free, and it allows you to schedule posts, monitor performance, and reply to messages — all in one place. Even if you’re not ready for a full content management system, this is a great starting point.
5. Lightroom
Strong visuals make a huge difference on social media. We use Lightroom to clean up photos, match brand aesthetics, and make sure every image looks sharp and consistent. Even if you’re just editing iPhone shots, it can really elevate the overall look of your feed.
6. Google Drive
Google Drive is our home base for storing brand assets, templates, and content folders. It’s how we keep everything accessible, especially when sharing files with clients or bouncing between projects. Organisation saves hours — and this one keeps things simple and searchable.
You don’t need every tool, just the right ones for you
A good setup makes showing up on social media easier. It removes friction and helps you build a consistent presence without feeling overwhelmed.
You don’t need the fanciest apps or the most expensive subscriptions. You just need a setup that supports how you work — and a system you can actually stick to.
If you ever want help refining your tools or creating a workflow that makes sense for your business, that’s exactly what we do here at Flex Socials.